Rubbermaid is one of those brands that are so notorious you'll have a more challenging time finding people who aren't familiar with it than people who are. Rubbermaid is a division of Newell Brands, an American manufacturer, and marketer of a variety of home goods. Food storage containers and garbage cans are the company's most well-known products. Sheds, step stools, closets and storage, laundry baskets and bins, as well as air fresheners and other domestic products, are all produced by the company.

Rubbermaid was established in 1920 in Wooster, Ohio, under the name Wooster Rubber Company. The firm started off making toy balloons, but by the 1930s, it had expanded into home goods. In 1934, the firm began producing rubber dustpans. Despite its success in the 1930s, the Wooster Rubber Company faced major obstacles during World War II, when rubber had to be rationed for the war effort. This setback was only brief, as the business resumed production of other home goods in the years after the war.

Wooster Rubber Firm's significant turning point occurred in the 1950s when the company began producing both rubber and plastic items. This new substance provided a plethora of possibilities for developing new home items. Furthermore, the business created a rubber bath mat with suction cups that adhered to the bottom of bathtubs, products that were particularly appealing to hotels. Wooster Rubber Corporation became a publicly-traded company in 1955 as a result of its success, and two years after that, it changed its name to Rubbermaid, Incorporated.

Rubbermaid continued to thrive in the decades that followed. Rubbermaid Home Products, which was still headquartered in Wooster, and Rubbermaid Commercial Products, whose operations were in Winchester, Virginia, were split apart in 1967.

Rubbermaid's popularity grew throughout the 1980s. In 1983, the firm was included on the Fortune 500 list, and it quickly rose to become one of the most admired corporations on the list. In 1984, Rubbermaid purchased Little Tikes Company, a maker of children's outdoor toys. Rubbermaid's management approach was praised, and the business continued to rank high on Fortune 500's list of most respected corporations. At this time, the corporation began to develop abroad.

However, Rubbermaid was having problems by the mid-1990s. Their management was increasingly chastised for making poor decisions, and other firms had begun to compete with the old company's crowned products successfully. Rubbermaid went through a series of reorganizations in an attempt to fix company challenges, which resulted in unfortunate employee layoffs.

Rubbermaid Incorporated was then bought by the Newell Company, based in Freeport, Illinois, in 1999. Newell Rubbermaid Incorporated was formed as a result of the merger, and it is presently located in Atlanta, Georgia. This new corporation has two divisions: Rubbermaid Home Products and Rubbermaid Commercial Products. Sharpie, Paper Mate, Parker, Waterman, Calphalon, Little Tikes, Graco/, and Levolor are just a few of the key brands owned by Newell. Rubbermaid's difficulties were not solved by the reorganization, though, and the firm continued to suffer from high manufacturing costs and managerial concerns. Rubbermaid's production line was relocated to Mexico, and in November 2003, they announced that the company was ceasing operations in Wooster, therefore terminating Rubbermaid's long association with the town. After that, the company re-emerged and is still a very trusted brand to this day.

Rubbermaid Roughneck Storage Container is one of their most popular products today. The Roughneck Tote Storage Bin with Lid will keep your belongings safe. This durable storage container can endure extreme temperatures, ensuring that your possessions are safe in any situation. Ideal for chilly garages and hot attics, where off-season items are frequently stored. Made in the USA, Roughneck storage tubs are built to last a lifetime of sturdiness for your organized storage needs.

Despite its colorful past, Rubbermaid is still considered one of the most successful and most formidable American companies ever to grace the Earth. Over 12,000 people work at this conglomerate now, and it generates an astonishing yearly revenue of $5 billion.

Where to buy Rubbermaid

Why buy Rubbermaid

  • It is one of the most successful home products companies in the world.
  • Most of their products are made in the United States.
  • Rubbermaid has been around for about a century.
  • It’s one of the most reliable storage brands out there.
  • It has a slew of patents to its name.