Panasonic, based in Osaka, is a well-known Japanese electric appliance and consumer electronics manufacturer. It's been around for a long time, and you're probably already familiar with it from an appliance or a battery.
Matsushita Konosuke created the firm in 1918 to manufacture and distribute his developed electric lamp sockets and plugs. It swiftly grew to include various other electrical product categories. During the 1930s, it launched electrical devices such as clothes irons, radio devices, phonographs, and even light bulbs. In the 50s, it began producing transistor radios, television sets, tape recorders, stereo equipment, and other essential household appliances. Over the next decade, microwave ovens, air conditioners, and VHS recorders were widely produced.
"A Better Life, A Better World," Panasonic's marketing slogan, aims to capture the company's primary purpose in the modern age, which founder Konosuke Matsushita set. The statement summarizes their vision and commitment, and it has served as the foundation for all of their management actions and the core of their management philosophy.
After discontinuing the Sanyo brand in the first quarter of 2012, Panasonic Corporation now distributes practically all of its goods and services globally under the Panasonic brand. Throughout its history, the corporation has marketed items under a variety of different brand names.
Matsushita chose the name "National" for a new light product in 1927. The firm began marketing audio speakers and lamps as "Panasonic" for markets outside of Japan in 1955, the first time it utilized the "Panasonic" brand name. In 1965, the business began using the "Technics" brand name for audio equipment. Using many brands lasted several decades. While 'National' had been the primary brand on most Matsushita goods, including audio and video, 'National' and 'Panasonic' were merged in 1988 as National Panasonic due to the Panasonic name's international popularity.
They continued to develop new goods throughout the following few decades, including black and white televisions, electric blenders, refrigerators, rice cookers, color televisions, and microwave ovens. In Japan, the business introduced a high-fidelity audio speaker in 1965. The most notable devices in this range of high-quality stereo components are its turntables, such as the SL-1200 record player, which is noted for its high performance, accuracy, and longevity. Matsushita created high-quality, specialized devices for niche markets, such as shortwave radios, and built its famous line of stereos, CD players, and other components during the 1970s and early 1980s.
Matsushita began manufacturing rotary compressors for air conditioners in 1968, and three years later, absorption chillers for air-conditioning applications. Panasonic FS-A1GT, the latest model of the MSX turbo R computer, was released in the early 1990s. After Pioneer said it would stop producing its Kuro plasma HDTV panels, Panasonic obtained several patents and used these technologies in its own plasma screens.
Panasonic and Tesla Motors announced in July 2014 that they had achieved a fundamental deal for Panasonic to participate in the Gigafactory, a massive battery plant that the American electric car maker aims to build in the United States. Tesla said in August 2014 that the factory would be built by 2020 in the Southwest or the Western United States. Tesla's battery costs would be reduced by 30%, thanks to the $5 billion factories, which would employ 6,500 people. The corporation stated it considered Nevada, Arizona, Texas, New Mexico, and California as prospective locations.
Panasonic has roughly 330,000 employees and 580 businesses as of March 31, 2012. Panasonic's overall sales in 2012 were $7,846,216 million, with 53 percent coming from Japan, 25 percent from Asia (excluding Japan), 12 percent from the Americas, and ten percent from Europe. In 2012, the firm spent a total of 520,216 million on research & development, accounting for 6.6 percent of its total sales.
Panasonic now possesses a total of 140,146 patents across the world. From the 1980s through the 2000s, Panasonic was the #1 patent applicant globally. Panasonic filed the second-highest number of battery-related patents in the world from 2000 to 2018, according to a study done by the European Patent Office in 2020. Panasonic's volume of patent applications filed under the PCT System was rated 10th globally by the WIPO's annual evaluation of the World Intellectual Property Indicators assessment in 2021, with 1,611 patent applications published in 2020.
Despite its turbulent history, Panasonic is still a hugely successful firm, and you can never go wrong with any of its goods today.
Where to buy Panasonic
Why buy Panasonic
- Panasonic is a well-known Japanese electric appliance and consumer electronics manufacturer. It's been around for more than a century.
- This company is responsible for many innovations in technology in the past century. The residue of their innovative steps is still being enjoyed today.
- Panasonic has in its possession hundreds of thousands of patents.
- Panasonic is still a hugely successful firm, and you can never go wrong with any of its goods today.